Damage [98] The third and final element of the classical trinity requires the Applicant to demonstrate that it has suffered or is likely to suffer damage by reason of the Respondent's misrepresentation. It is well established that actual damage need not be proved; it is sufficient for the Applicant to demonstrate that there is a likelihood of damage (see:! Seet Chuan Seng & Anor (supra); Danone Biscuits Manufacturing (M) Sdn Bhd (supra) and Angel Candies Sdn Bhd v Loo Yan Wah & 2 Ors [2015] 5 CLJ 364). Furthermore, damage in the context of passing off is not confined to quantifiable financial loss; it extends to the erosion of goodwill, the diversion of trade, loss of sales, and the loss of control over the quality and reputation associated with the mark. Importantly, Malaysian courts have consistently held that where the parties' goods or products are in direct competition with one another, the court would readily infer the likelihood of damage to the plaintiff's goodwill. [99] In the present case, the Applicant's goods and the Respondent's goods are undeniably in direct competition with one another — both parties trade in identical goods, namely mandarin oranges. The Respondent's use of a confusingly similar, if not identical, mark in relation to these identical goods is inherently likely to cause damage to the Applicant's goodwill. Consumers who purchase the Respondent's mandarin oranges in the mistaken belief that they are 50! ! the Applicant's products may receive goods of a different quality, thereby damaging the Applicant's reputation and the goodwill attached to the Tangor Panda Mark. Furthermore, sales made by the Respondent under the confusingly similar mark represent a direct diversion of trade from the Applicant, and a loss of the exclusive use of the Applicant's Tangor Panda Mark. This is precisely the type of harm that is a likelihood of diversion of customers from one trader to another resulting in loss that the then Supreme Court recognised in Seet Chuan Seng (supra). [100] In Seet Chuan Seng the Supreme Court held that "there is a likelihood of diversion of customers from the respondent to the appellants which would result in loss to the respondent in view of the similarity in name, logo and get-up and type of product dealt with by both parties." [101] The Respondent has contended that the Applicant has failed to show that the Respondent's use of its mark has caused any damage or likely damage to the Applicant's trade, pointing to the Applicant's annual sales figures. I am unable to accept this contention. First, as stated above, it is not necessary for the Applicant to prove actual damage; a likelihood of damage suffices. Second, this is a case where the court is entitled to infer a likelihood of damage due to the use of identical or confusingly similar trademarks on competing goods. Third, and in any event, the evidence before me reveals that the Applicant did in fact record a noticeable and sustained decline in the annual sales of its mandarin oranges sold under the Tangor Panda Mark from the year 2016 onwards. This corresponds with the period when the Respondent arguably commenced use of the 51! ! Respondent's Offending Mark for the sale of mandarin oranges in Malaysia. The Applicant's annual sales figures demonstrate the following trend: Financial Year Annual Sales Figures (MYR) 2010 1,604,350.60 2011 1,503,426.30 2012 1,552,177.35 2013 1,550,916.47 2014 1,938,426.40 2015 1,359,695.10 2016 934,979.80 2017 964,087.30 2018 984,634.40 2019 759,487.10 2020 713,460.00 2021 434,776.60 2022 979,206.10 2023 1,285,207.10 2024 1,166,808.60 [102] The figures reveal that the Applicant's annual sales declined significantly from approximately MYR 1.94 million in 2014 to approximately MYR 934,979.80 in 2016, and continued to fall to approximately MYR 759,487.10 in 2019, prior to the further impact caused by the Covid-19 pandemic in 2020 and 2021. While I acknowledge that a decline in sales may be attributable to multiple 52! ! factors, the temporal correlation between the commencement of the Respondent's use of the Offending Mark and the downturn in the Applicant's sales is a relevant consideration that supports a finding of likely, if not actual damage. [103] Additionally, the Respondent has taken enforcement action based on its registration, issuing letters of demand to the Second and Third Defendants, who are the Applicant's downstream customers. This enforcement action has had the direct effect of interfering with the Applicant's trade and distribution network, causing real and tangible damage to the Applicant's business operations and commercial relationships. [104] In the circumstances, I am satisfied that the Applicant has demonstrated both actual and potential damage arising from the Respondent's misrepresentation. The goods of both parties are in direct competition. I find that there is evidence of a sustained decline in the Applicant's sales coinciding with the Respondent's adoption of the Offending Mark. Also, the Respondent's enforcement actions have directly disrupted the Applicant's trade. In the circumstances, the third element of the classical trinity is accordingly established. [105] Having found that all three elements of the classical trinity of passing off are satisfied, I conclude that the Applicant has established an earlier right in the Tangor Panda Mark that is protected under the law of passing off. Accordingly, the use of the Respondent's Offending Mark in Malaysia is prevented by virtue of the rule of law protecting the Applicant's unregistered trademark under Section 24(4)(a) of the TMA 2019. 53! ! v) Whether the registration was obtained by fraud or misrepresentation under section 47(6) of the TMA 2019 [106] Section 47(6) of the TMA 2019 provides: "(6) The registration of trademark may be declared invalid by the Court upon the application by an aggrieved person or the Registrar on the ground of fraud in the registration or that the registration was obtained by misrepresentation." [107] The Applicant contends that the Respondent's registration of the Offending Mark was obtained by fraud or misrepresentation on the Registrar of Trade Marks. The Respondent denied this and contended that the Applicant has failed to adduce evidence to support this allegation. [108] The standard of proof for fraud in civil proceedings is the balance of probabilities, but the evidence required must commensurate with the gravity of the allegation. As Lord Nicholls stated in Re H (Minors) [1996] AC 563 at 586: "The more serious the allegation the less likely it is that the event occurred and, hence, the stronger should be the evidence before the court concludes that the allegation is established on the balance of probability." [109] In the context of trademark registration, fraud has been held to encompass situations where an applicant for registration knowingly makes a false statement or representation to the Registrar, or deliberately suppresses material information, in order to obtain registration. In Liwayway Marketing Corporation v. Oishi Group 54! ! Public Co Ltd [2017] 5 CLJ 133, the Court considered the circumstances in which a registration may be set aside for fraud. The Respondent, however, relies on the proposition that for section 47(6) to be invoked, the Applicant must show that, at the time of filing, the registrant practised fraud or misrepresentation upon the Registrar, and that fraud (in the strict sense) requires elements such as intention to deceive and actual knowledge. [110] Misrepresentation, on the other hand, may encompass both innocent and deliberate misrepresentations to the Registrar. A party who applies to register a mark while knowing that another party has been using the same or a confusingly similar mark in the course of trade may be said to have obtained registration by misrepresentation. Misrepresentation in this sense means a party has represented itself to the Registrar as the proprietor of the mark or as entitled to register the mark. [111] Based on the facts and circumstances of this present suit, the Applicant has commenced use of the Applicant’s Tangor Panda Mark since 2010. The Respondent has no legitimate reason to adopt a nearly identical mark, or a mark confusingly similar to the Applicant's, for the same goods other than to mislead the trade and public into believing that the Respondent's goods originate from the Applicant. The substantial similarity between the Applicant's Tangor Panda Mark and the Respondent's Offending Mark, especially concerning the panda device, reasonably infers that the Respondent copied the Applicant's mark. 55! ! [112] Having carefully considered the evidence adduced by the parties, I find that there are strong indicia of misrepresentation in the Respondent's registration of the Offending Mark. The standard of proof remains the balance of probabilities, though I am mindful that the evidence must be commensurate with the gravity of the allegation (see!Re H (Minors) [1996] AC 563 at 586, per Lord Nicholls). My reasoning is as follows. [113] First, the Respondent's own case is that the panda device mark "originated" from one Mr. Liu Wen Qing of Her Zhong Trading. The Respondent admits that it did not independently create or devise the panda device mark, but rather sought and obtained permission from Mr. Liu to use panda-branded packaging for mandarin oranges. Yet, on 23 December 2021, the Respondent applied to register the panda device mark as the Offending Mark in its own name, without any disclosure to the Registrar of Her Zhong Trading's alleged prior use or Mr. Liu's alleged ownership of the mark. In order to qualify to apply for registration, the Respondent must have represented itself to the Registrar as the proprietor of the mark. If the Respondent's narrative is to be believed, specifically, that the mark originated from Her Zhong Trading and was used with Mr. Liu's permission—then the Respondent was not the true proprietor and, therefore, had no right to register the mark in its own name. By claiming proprietorship under these circumstances, the Respondent made a demonstrably false representation to the Registrar. [114] This is directly analogous to the situation in!Luk Lamellan Und Kupplungsbau GmbH v. South East Asia Clutch Industries Sdn Bhd [1996] 3 CLJ 904, where the Court held that a party who 56! ! applied for and obtained registration of a mark knowing it belonged to another had made "a false claim made for a dishonest purpose" and that it was "a falsehood practised on the registrar to achieve a result that was adverse to the interests and rights of the [true] proprietors." The same reasoning applies here. The Respondent, on its own admission, was not the originator of the mark and yet represented itself to the Registrar as its proprietor. [115] Reverting to the present case, it is settled law that such an act on the part of the Respondent which entitled the Applicant, as the common law proprietor and first user of its Tangor Panda Mark in Malaysia, to seek invalidation of the Respondent’s registered mark on the ground of existence of fraud and / or representation in obtaining the registration of the mark. This is confirmed in the case of Luk Lamellan , where the Court held that the respondents in that case who went ahead to register the LUK mark despite having knowledge that the said mark belonged to the applicant amounted to a falsehood practised on the registrar. The Court stated, at pages 911-913 as follows: “I have already found that the applicants were the lawful proprietors of the trade mark in Malaysia before 25 January 1977. The entire evidence points to the respondents being aware of that fact. In addition, their claim that they had requested Tan of Jebsen & Jessen – the applicants' sole agents – to register the mark was, whether the claim was true or not, a clear admission that they knew the trade mark belonged to the applicants. If that claim were disregarded, what we have here are the following circumstances. The respondents imported and sold the applicants' clutch items bearing the applicants' LUK trade mark. The respondents also manufactured clutch 57! ! items. Knowing that the LUK trade mark belonged to the applicants, the respondents applied for and obtained registration of the trade mark as theirs in respect of their products. In making the application, they must have claimed that the trade mark belonged to them because, by s 25 of the Act, they had to claim that they were the proprietors of the trade mark in order to qualify to apply. Since they were not, it was a false claim made for a dishonest purpose, which was to become the registered proprietors of a trade mark that belonged to somebody else. It was a falsehood practised on the registrar to achieve a result that was adverse to the interests and rights of the applicants as the lawful proprietors of the trade mark. After the registration, the respondents continued to market the applicants' products and their own products, both bearing the LUK trade mark, in packages whose respective get-ups were practically identical one to the other. … So the circumstances that I have stated earlier before I entered upon a consideration of the matter of the discussion with Tan remain unaffected. The primary reason why the applicants claimed that the respondents' registration of the trade mark had been obtained by fraud was because in applying for registration, the respondents falsely claimed they were the proprietors of the trade mark. It was fraud directly on the registrar, and indirectly on the applicants and the public as well. For claiming fraud in that sense, the applicants relied primarily on the decision in the case of 'Gynomin' Trade Mark [1961] RPC 408, where the decision on that point was in the following words at p 414: Secondly, it is clear from the evidence that the respondents were well aware of the ownership and use by the applicants in Australia of the name 'Gynamin', and in my opinion, in view of the close relationship between the parties and the respondents, knowledge of the information which I have 58! ! held was communicated to them in confidence, they were not entitled to claim to be the proprietors of the trade mark 'Gynomin', as required by s 17(1) of the Act. In my view, the fact that they so described themselves amounts to 'fraud' within the meaning of s 13. I agree, and for the reasons that I have given, the registration by the respondents of the LUK trade mark was obtained by fraud.” [Underlined Emphasis added] [116] Second, the Respondent and the Applicant are competitors in the same industry that is the importation, distribution, and sale of mandarin oranges in Malaysia. Both parties operate in the same geographical market and sell to similar categories of customers. It is inherently improbable that the Respondent was unaware of the Applicant's use of the Tangor Panda Mark at the time of its application for registration on 23 December 2021. The Respondent denied such knowledge and contended that the Applicant has not adduced direct evidence establishing that the Respondent knew of the Tangor Panda Mark prior to or at the time of filing. Learned counsel for the Respondent further submitted that the authorities on inferred knowledge cited by the Applicant are distinguishable on their facts. [117] With respect, I am unable to agree. The Applicant had been using the Tangor Panda Mark for over a decade by the date of the Respondent's application. In the relatively small and specialised market for mandarin oranges in Malaysia, a seasonal product predominantly sold during the Chinese New Year period, it strains credulity to suggest that the Respondent, itself a participant in that 59! ! very market, was unaware of the Applicant's use of a confusingly similar mark. Knowledge in such circumstances may properly be inferred. [118] As observed in Yong Teng Hing (t/a Hong Kong Trading Co) v Walton International Ltd [2012] 10 MLJ 244, where Mohd Ghazali J (as he then was) found that the applicant had not independently devised the mark in question but had copied it from the respondent, the substantial similarity between the marks, coupled with the parties' operation in the same trade, gives rise to a reasonable inference that the respondent was aware of and copied the applicant's mark. [119] In Yong Teng Hing, the Court found that the respondent in that case is entitled as the common law and rightful proprietor of the GIORDANO trademark in respect of goods in class 18 after finding that the applicant has not independently devise the GIORDANO mark but had copied it from the respondent’s mark. The Court in finding so held as follows: “[45] I find that from the evidence adduced by the parties, it can deduced that the applicant adopted the typeface or font similar to that of the respondent's GIORDANO mark. I am of the view that he did not independently devise the GIORDANO mark but copied it from the respondent's mark. There is no merit in the applicant's allegation that the respondents's claim on ownership of the GIORDANO mark in Class 18 is frivolous or in bad faith. The respondent has adduced evidence to show that the Giordano group of companies has in fact genuinely traded and is still trading in goods bearing the said mark 60! ! on a substantial basis in Malaysia and in other countries, notably in Hong Kong and Singapore. [46] I would agree with the submission of counsel for the respondent that the material time to determine whether a trademark has been used by a foreign trader is at the date of application for registration by another local trader of the same mark. In the instant case, it has been shown that Giordano Ltd has already been using the GIORDANO trademark in relation to Class 18 goods in Malaysia at the date of applicant's application on 29 July 1992. I would also agree with the submission of counsel for the respondent that if at the date of application for registration by a local trader, the foreign trader's mark, although it has not been used in Malaysia, has become associated in the minds of the public with the foreign trader's goods, that local trader cannot appropriate or claim proprietorship on the foreign trader's mark. Further, a small amount of use of a trademark by the foreign trader is sufficient to prevent a local trader from claiming proprietorship in the foreign trader's trademark. … [51] In the instant case, the matter in dispute purely rest on finding of facts based on the evidence adduced by the parties. The facts clearly showed that the respondent has proved that the applicant have adopted the GIORDANO mark as may lead people, who have dealings with the respondent, to believe that the respondent's business is a branch of, or associated with the applicant and that may do damage to the respondent's business in all kinds of ways, eg, the quality of the goods and the kind of business carried out. This impression is created through the use of another provider's recognisable trademark, either by the production of an identical copy, or a closely comparable mark. All these things may immensely injure the respondent who is assumed wrongly to be associated with the applicant. Using the same GIORDANO mark clearly will cause confusion between the business activities of the parties in the instant case especially to prospective customers or consumers of the goods offered in the market. Premissed upon 61! ! what has been discussed earlier, I would conclude that the respondent is the rightful and lawful proprietor of the GIORDANO trademark and it should be allowed to be registered as the proprietor for goods specified in Class 18.” [Emphasis added] [120] In Yong Sze Fun (supra), the Court of Appeal recognised the principle that a party who registers a mark knowing that another party has prior and superior rights to the mark does not act bona fide. The Court affirmed that the true proprietor of a mark is the person who first used it in trade, and that a party who knowingly registers another's mark cannot claim to be acting in good faith. This principle is reinforced by the decision in Luk Lamellan (supra), where the Court held that applying for registration while knowing the mark belonged to another amounted to fraud directly on the Registrar, and indirectly on the true proprietor and the public. [121] I also address the Respondent's reliance on Deluxe Caterers Pvt Ltd v Food Stack Concepts Pte Ltd [2024] 9 MLJ 603 in support of its contention that the threshold for fraud or misrepresentation under Section 47(6) has not been met. As for the grounds under Section 47(6) of the TMA 2019, learned counsel for the Respondent submitted that the case of Deluxe Caterers is relevant where it was held at paragraph [103] that to invoke this section, the plaintiff would have to establish that, at the time the defendant applied to register its mark in Malaysia, it practised fraud or misrepresentation upon the Registrar. Further, at paragraph [105], for fraud to subsist, there must be (a) an actual deception and intention to deceive; (b) an actual injury or possible 62! ! injury by means of deceit and (c) actual knowledge that the act was calculated to injure one’s neighbour. [122] I accept the Applicant's submission distinguishing that authority. Unlike Deluxe Caterers, the present Applicant is a local trader with longstanding actual use of the Tangor Panda Mark in Malaysia, stretching back to 2010. The Respondent's own narrative that another trader originated the panda device mark further strengthens the inference that the Respondent knew it was not the bona fide proprietor when it applied for registration. The facts of the present case are far closer to those in Luk Lamellan and Yong Teng Hing, parties who registered marks belonged to others were found to have practised fraud or misrepresentation on the Registrar. [123] Taking all these circumstances into account — the Respondent's admission that the mark did not originate from it, its false representation of proprietorship to the Registrar, the strong inference that it knew of the Applicant's prior and longstanding use of the confusingly similar Tangor Panda Mark, and its subsequent enforcement conduct — I find on the balance of probabilities that the Respondent's registration of the Offending Mark was obtained by misrepresentation within the meaning of Section 47(6) of the TMA